Play Nice: The Rise, Fall, and Future of Blizzard Entertainment

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Schreier, Jason

Hardcover

~~Regular price $30.00~~ $22.50 Save 25%

A NEW YORK TIMES BESTSELLER AND AN NPR BEST BOOK OF 2024

From a New York Times bestselling author and investigative journalist comes The Social Network for the video game industry: a riveting examination of Blizzard Entertainment's rise and shocking downfall--"A fast paced thrill ride, perfect for anyone who has ever played a video game" (Ben Mezrich).

For video game fans, the name Blizzard Entertainment was once synonymous with perfection. The renowned company behind classics like Diablo and World of Warcraft was known to celebrate the joy of gaming over all else. What was once two UCLA students' simple mission -- to make games they wanted to play -- launched an empire with thousands of employees, millions of fans, and billions of dollars.

But when Blizzard cancelled a buzzy project in 2013, it gave Bobby Kotick, the infamous CEO of corporate parent Activision, the excuse he needed to start cracking down on Blizzard's proud autonomy. Activision began invading Blizzard from the inside. Glitchy products, PR disasters, mass layoffs, and a staggering lawsuit marred the company's reputation and led to its ultimate reckoning.

Based on firsthand interviews with more than 300 current and former employees, Play Nice chronicles the creativity, frustration, beauty, and betrayal across the epic 33-year saga of Blizzard Entertainment, showing us what it really means to "bleed Blizzard blue." Full of colorful personalities and dramatic twists, this is the story of what happens when the ruthless pursuit of profit meets artistic idealism.

EAN: 9781538725429
Publisher: Grand Central Publishing
Publication Date: 2024-10-08
Pages: 384
Dimensions: 9.2 x 6.4 x 1.2 inches
BISAC Subjects: Video & Mobile, Programming - Games,
Industries - Entertainment

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We ship worldwide! No matter where you are, we’ll get your favorite reads to your doorstep. We partner with reliable carriers to ensure safe and timely delivery, whether you're in the U.S. or across the globe. See our Shipping Policy page for a complete list of shipping methods and transit times.

We typically process and ship orders within 24 hours. Orders placed on weekends or holidays ship the next business day. Delivery time depends on your location and the shipping method selected. Below are our default options, with upgrades available at checkout:

Domestic Orders (U.S.): USPS Economy Mail (2–7 business days) - $3.99 for the first unit, $1.00 per additional unit.

International Orders: Standard International Mail (4–10 business days) - $14.00 for the first unit, $10.50 per additional unit.

See our Shipping Policy page for a complete list of shipping methods and transit times.

We accept all major credit cards, including Visa, MasterCard, Discover, and American Express. For added convenience, we also offer Shop Pay for orders over $35.00, which provides flexible payment options. More details will be available at checkout.

Once your order ships, we’ll email you a tracking number so you can monitor its progress and estimated delivery date. If you haven’t received your tracking email within two days of placing your order, please check your spam or promotions folder. If it’s still missing, contact us at orders@bookpop.shop, and we’ll be happy to assist you.

Yes! You can send a gift directly to someone by entering their shipping address at checkout. We also offer a gift wrap service for $3.50 per item, and you have the option to include a personalized note with your order.

If for any reason you are not completely satisfied with your purchase, within 30 days of placing your order, we will refund you for your purchase with no questions asked. Full details can be found in our Returns and Refund Policy

Returns and Refund Contact Info:
returns@bookpop.shop
415.318.0274
5 Lindsay Circle
San Francisco, CA 94124

Play Nice: The Rise, Fall, and Future of Blizzard Entertainment

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